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SEA Growth Marketing Lead, GrabAds Singapore (OneNorth)

Get to know the Role:

GrabAds empowers brands, marketers and agencies with the ability to drive connections that matter, to reach, engage and move millions of Southeast Asian consumers to action on the Grab platform. You will be in charge of leading marketing for solutions adoption, demand generation and revenue growth - with a primary focus on high value enterprise customers (both large brands and agencies).

You will learn who our customers are, what they care about, what motivates them and how we can best communicate with them. You will feed this insight into product development to ensure we develop world class products that meet the needs of our consumers, and you will be responsible for taking these products to market, ensuring they reach the right audience with the right message at the right time.

Important: this is not a B2C Marketing role.


You will need proven experience in B2B Ads marketing with a top Publisher/Platform. 

But equally important is your track record of thinking differently from incumbents and building programs from scratch without global templates or central asset kits.

Main Responsibilities:

  • Marketing program creation for enterprise clients: working closely with sales and analytics teams, define prioritised segments and create tailored programs for pipeline acceleration and solutions adoption for each. Gradually over time, these programs should grow to encompass thought leadership content, enablement strategies, lead generation and lifecycle management; and cover both direct advertisers and agencies.

  • Scaled adoption and full funnel conversion planning: for SMB advertisers and long tail merchants – adjusting for local nuances in a region as diverse as SEA. Build an unambiguous SMB playbook for local country marketing teams to deploy at speed and scale.

  • Out-insight our competition and out-serve unmet customer needs: Work cross-functionally with product, insights and analytics teams to make the end-to-end Ads experience better and more frictionless. Identify and resolve unmet needs, pain points, funnel drop-offs and blockers that stand in the way of optimal adoption and usage of GrabAds solutions.

  • Go-To-Market Excellence: Develop and execute data-driven marketing strategies and campaigns to maximise advertiser interest and leads to meet KPIs and revenue targets.  Deliver innovative new approaches to events, sponsorships and marketing partnerships to boost awareness  of Grab’s advertising business across the SouthEast Asia region.  

  • Weaponize our sales Frontliners: Partner with Sales Teams and equip them with the information and tools they need to educate their end-clients better. 

The Must-Haves 

  • You definitely have done this before - at least 4-6 years in B2B digital advertising sales/consulting with a top digital ads platform or publisher

  • Hands on specialist work experience across various types of “digital marketing” -  field marketing, email marketing, organic and paid search engine marketing, website strategy and content, CRM, content development and social media

  • Strong track record of beating aggressive growth targets You have a developed and executed demand generation and pipeline-building programs

  • Execution excellence Strategic thinker, with the project management and execution skills to manage cross-functional teams across different geographies

  • You know intricately how marketing and media spending decisions are actually made in real life, and you know how to apply that experience directly into marketing strategies directed at those kinds of clients


Candidates will be prioritized if

  • You can show how you’ve created scaled enablement or solution adoption programs from scratch

  • You have a mix of specialist performance marketing and generalist brand marketing background