About the team

Advertising at Grab allows Advertisers, Agencies, and Merchants to engage the Grab audience via innovative online and offline advertising experiences. Through our unique ecosystem and transacting user base, our clients are able to reach their desired audiences at scale, while driving measurable business outcomes.

Grabbers in the Advertising team

Ali Merchant

Regional Senior Manager, Merchants, GrabAds

Advertising at Grab provides you with a journey of continuous challenges and learning. We're building the Ads platform with our own hands and my main motivation is the impact we make by driving growth for thousands of merchant-partners in Southeast Asia. We are a close-knit unit, prioritising speed to market as well as customer-centricity. Most importantly, we have fun while getting stuff done!

Anitha Sreedhar Babu

Senior Data Scientist - Analytics

Through advertising, you get the opportunity to leverage the power of data to optimise consumer and advertiser experiences, and create stronger business outcomes. The team believes in strong ownership based on independence, openness, and consumer-first principles. Together, we analyse data to build solutions and make recommendations to improve our ads products while learning something new everyday!

Yeeling Tan

Manager, SMB Ads Strategy & Planning

The best parts about advertising at Grab are having the ownership to lead and influence the business focus, an open work culture for idea sharing and constructive feedback, and bringing a positive impact on our clients' business from the bottom of the pyramid. These make me feel excited and motivated about my work everyday!

Andy Lin

Engineering Manager II, Ads Targeting

Our engineering team is built by people who are eager to learn the latest technology and strive to provide the most delightful experience to our consumers and partners. In Advertising, you get to innovate, experiment while learning and growing from mistakes, and build the first-in-class marketing platform from 0 to 1. I am fortunate to join this rocket ship ride and I know it’s just the beginning!

Latest updates from the Advertising team

MMA - Publisher of the Year

MMA Smarties recognises brands, agencies, and technology providers that use technology to pioneer new approaches in modern marketing, resulting in outstanding innovation, creativity, and impact. As Publisher of the Year, GrabAds has been recognised as a provider of integrated advertising solutions that can help brands connect with the best businesses in Southeast Asia.

Grab4Good - Home Grown Heroes

To support the smallest businesses who were struggling during lockdowns, GrabAds supported 10,000 food and mart merchants in 7 countries by donating free visibility on the Grab Home Screen. Traffic was driven directly to each small merchant’s Grabfood or GrabMart store via multiple ad placements including native image, which is exposed to every Grab user who opens the app.

Search Ads Helps Merchants to Grow Orders

Huevos is a Mexican Food restaurant, which offers a very affordable price range. The owners found Ad manager very easy to use with its simple and clear reporting on their return in ads investment. His search campaign drove more customers interested in his menu and see what his store had to offer. Huevos was able to grow their orders to 7.5x in a day.

Banner Ads Helps Merchants to Gain Visibility

Food merchant, Shuang Kou Mian’s main challenge was standing out on the app. The owner relied heavily on delivery sales as his physical store was located in a quiet neighborhood, and with many other competitors on the app. He was able to overcome this by running Banner ads to gain visibility on the app, with a small budget and daily performance report, the merchant-partner was able to manage the campaigns and optimise in real-time.

Job opportunities in the Advertising team