MMA - Publisher of the Year
MMA Smarties recognises brands, agencies, and technology providers that use technology to pioneer new approaches in modern marketing, resulting in outstanding innovation, creativity, and impact. As Publisher of the Year, GrabAds has been recognised as a provider of integrated advertising solutions that can help brands connect with the best businesses in Southeast Asia.
Grab4Good - Home Grown Heroes
To support the smallest businesses who were struggling during lockdowns, GrabAds supported 10,000 food and mart merchants in 7 countries by donating free visibility on the Grab Home Screen. Traffic was driven directly to each small merchant’s Grabfood or GrabMart store via multiple ad placements including native image, which is exposed to every Grab user who opens the app.
Search Ads Helps Merchants to Grow Orders
Huevos is a Mexican Food restaurant, which offers a very affordable price range. The owners found Ad manager very easy to use with its simple and clear reporting on their return in ads investment. His search campaign drove more customers interested in his menu and see what his store had to offer. Huevos was able to grow their orders to 7.5x in a day.
Banner Ads Helps Merchants to Gain Visibility
Food merchant, Shuang Kou Mian’s main challenge was standing out on the app. The owner relied heavily on delivery sales as his physical store was located in a quiet neighborhood, and with many other competitors on the app. He was able to overcome this by running Banner ads to gain visibility on the app, with a small budget and daily performance report, the merchant-partner was able to manage the campaigns and optimise in real-time.